Your be the one scratching; your head
It arrived in a very tatty box, at frist I wondered if it was second hand. The instructions are a joke, very little help, the pictures on user reviews helped more as we worked it out. (Easy once you work it out)
Day two and neather of my cats have ventured in or on it but I hope it will grow on them. The box is a big hit with Frank, a small silver lining!