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Pedigree Philosophy



Everything we do, we do for the love of dogs. Dogs are not just our job but our lives. Our passion goes into every product we make - we are known to have even tasted our own food!

From the time we invest in research to the nutrients that come into our products, we never stop striving for improvement. We understand that happy, energetic and sometimes cheeky dogs need a balanced diet. That's why we make sure that all our products inspire enthusiasm in dogs and their owners. Whatever your dog's size or breed, with Pedigree dog food you can offer them a balanced diet with a delicious taste and all the nutrients they need. Choose from both wet and dry dog food, then supplement your dog's diet with popular Pedigree treats.


Developed by vets

The WALTHAM™ Centre for Pet Nutrition is a leading scientific authority in pet care and wellbeing, supporting dietary research for companion animals globally. WALTHAM™ scientists work in partnership with the pets at the WALTHAM™ Centre for Pet Nutrition, where fundamental pet-focused research supporting Pedigree delivers scientific breakthroughs in the areas of pet nutrition, health, well-being and behaviour.


100% nutritionally complete

At Pedigree we ensure that all main meal food, wet and dry, is 100% nutritionally complete and balanced, providing your dog the nutrients they need. “To be complete and balanced, pet foods must contain all the essential nutrients required by the animal they are designed for, in the correct amounts for the life stage of the pet” – WALTHAM™ Centre for Pet Nutrition.


Highest supplier standards

All our suppliers undergo regular inspections, both internally and by independent external institutes. This ensures that the quality of the raw materials meets our high standards.


Highest factory standards

Our factories are regularly inspected by independent institutes to the same standards as human food manufacturers - so you can be sure that your dog gets the best food in his bowl.


No food for own label brands

We are proud of the quality of our food and stand behind our work - that's why we only produce under our own name.